Don’t get me wrong, it won’t carry you all the way, and you shouldn’t solely rely on a blog by any means. As an add on to an existing site however, it can really carry you a long way. I have found this to be true first hand. Here is what you should:

Once you have your site up, add a blog section to it. Write on a regular, if not daily, basis about your local market. Write about your community, local news, and local events. Interact with other bloggers, and write content people will want to read. The inbound links will pay off, and the community that you build will pay off. 

Here is something that many agents don’t understand… Your blog has to be hosted with your website. Don’t count on active rain, blogger, or any other hosted solution. The blog itself needs to be filed, housed, hosted, whatever you want to call it, with your website itself. This will allow your site and domain name to share in the equity you build through blogging.