Performance Marketing is run in interactive media and is an integral part of the marketing mix. The measures of performance marketing to serve both the customer and the customer acquisition. With the use of various performance marketing tools will try to measurable customer response and / or transaction to achieve.
The address of the customer is deliberately carried out individually in the best case. This is done to maximize the interaction and conversation, and a maximum ROI (return on investment) to achieve too. Performance marketing is understood as an integrated approach. The instruments are the cross-media performance marketing used to achieve the maximum impact. The instruments include the Performance Marketing search engine marketing, “classic” online marketing, e-mail marketing, affiliate marketing and mobile marketing.
An instrument that is used in the performance marketing is search engine marketing. Search engine marketing encompasses all measures that can be used to attract qualified website visitors through search engines like Google or Yahoo. Search engine makes it easier to bring together current and potential customers with specific needs with the providers of the relevant products or services.
The prerequisite for this is that the website your company will appear in the search results, if possible on the first page. If the site is ideal for hosting the search engine, you should have no problems, however, are also found. For 80% of all Austrian companies, this is not the case. The other option is to the placement of advertising on the results pages of search engines. This is another form of search engine marketing.
The advertiser offering a price for certain keywords and earns a place on the first page when the term is googled. Payment will be on search engine marketing but only if the prospective customer actually clicks on the banner ads (pay per click). Through this ingenious form of advertising Google has become one of the largest and most respected media companies in the world. Another form is the mobile marketing. The recipient of the advertisement, which has been previously stated that he is ready to be promoted, receives advertising via SMS or MMS. He is mobile there.