The World Drinks Marketing Directory is the ultimate guide to the global drinks market.  You can find all the information you need on all aspects of this dynamic industry.  It profiles the leading drinks companies worldwide, together with authoritative market analysis from acknowledged experts and sources to consult for further information.  This directory is now available in two volumes, Volume 1 includes introduction, overview, marketing sources and major multinationals and Volume 2 includes national operators.
Key features

Use the World Drinks Marketing Directory to :

Understand which companies own which brands
Understand the factors driving growth of the drinks market such as:

Demographic and social changes

Product innovation

Improving economic conditions

Growing health awareness

Identify the top 10 drinks companies in a particular country by market share
Find key marketing information sources on the drinks industry
Compile lists of companies by country and market sector

Reasons to buy this book

Its a great starting point for company research, monitoring competition, researching new markets or prospecting for sales leads

Geographic coverage

Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Kingdom, USA, Venezuela, Vietnam
Quotes

“A complete source of reference on the world drinks industry”
World Drinks Buyer

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