DoubleClick has managed to maintain its leadership stronghold in the rapidly evolving mobile advertising network landscape but is challenged by several emerging players that threaten its foothold during the next five years.
This report provides a concise and highly impactful analysis of DoubleClick’s business prospects, competitive analysis, SWOT analysis, and Mind Commerce’s proprietary analysis of the Mobile Advertising Network Vendor Landscape. This must read report will help anyone involved in mobile advertising better understand business strategies, competition and the direction of product offerings and solutions.
Key Findings:
DoubleClick has managed to maintain its leadership stronghold in the rapidly evolving mobile advertising network landscape but is challenged by several emerging players that threaten its foothold during the next five years.
Brand marketers will increasingly depend on DoubleClick’s extensive advertising network to improve their clickthrough traffic and reach a more sophisticated group of consumers who are using cell phones, WiFi-enabled PDAs and other mobile devices to be entertained, shop, and find local merchants.
DoubleClick must continue to add prominent brands to its network and further develop its analytics capabilities or risk losing share to competing companies such as AdMob and Third Screen Media.
DoubleClick’s long-term growth will be focused on development of advanced digital advertising properties, namely mobile video, browser-based widgets, and dynamic content for localized search.
Mind Commerce would like to see DoubleClick leverage its Google muscle to foster partnerships with Apple and bolster its offerings for mobile application developers, a market that currently chalks up nearly $4 billion in sales and we expect to reach more than $10 billion by 2014. As mobile devices grow more sophisticated, users will come to expect easy access to more relevant and useful applications.
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From:Aarkstore Enterprise
Contact: Neel
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