Chinese wine industry has entered the high-speed growth stage in recent years. Though the international financial crisis broke out in 2008, it did not place severe influence on Chinese wine industry. In 2008, Chinese wine production totaled 698,300 kiloliters, 5% increase over 2007. In 2009, Chinese wine production amounted to 960,000 kiloliters, rising by 37.48% YOY.

Wine belongs to the fast moving consumer goods. The competition on Chinese wine market concentrates on the market capacity and channels instead of product function, attribute and technology. Channels have become the key successful factor for competition. In China, the consumption channels for wine mainly include two categories – restaurants & hotels; retail channels such as shops and supermarkets. According to the statistics of the wine industry, the restaurants and hotels account for over 50% shares in Chinese wine market while retail channels occupy less than 50%. Among those retail channels, supermarkets and general merchandise stores take up over 50% while the rest are shared by convenience stores, exclusive stores and independent food stores, etc.

The concentration in Chinese wine industry is much higher than that in the beer and liquor industries. The sales volume of ChangYu, Great Wall and Dynasty has occupied over 40% on Chinese wine market.

China enjoys the highest wine consumption growth rate in the world. Since the 21st century, the wine consumption in those traditional wine consumption countries does not see obvious increase while Chinese wine market achieves prominent growth in the wine sales volume. With the improvement of the living standard, more consumers in China will choose import wine, attracting the entry of many international wine enterprises into Chinese market.

For more information please contact :

http://www.aarkstore.com/reports/Research-Report-on-Chinese-Wine-Industry-2010-2011-45563.html

http://blogs.aarkstore.com/

From:Aarkstore Enterprise
Contact: Neel
Email: press@aarkstore.com

http://www.aarkstore.com