While they primarily produce and distribute watches, they also provide other fine products and accessories such as hats and bags. They as well provide other outlets to sell their products. For example: they have various shops in many popular destinations, such as New York City, New York.

The name Invicta derives from the Latin verb “invictus” meaning “to conquer” “to rule” “to be superior” or “to be invincible”, thus laying the impression upon the purchasers of the product that the watches are superior in quality. Even the motto, “Smarter by the second” conveys a sense of superiority to the costumer as they are looking for a finely produced watch.