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Independent 5 year Automotive industry forecasts for Romania.
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Original Automotive market research and Automotive sector trend analysis for the Romania Automotive industry.
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Competitive intelligence, Romanian Automotive company rankings and SWOT analyses on international and domestic Automotive companies in Romania .
The Romania Automotives Report has been researched at source, and features latest-available data covering production, sales, imports and exports; 5-year industry forecasts through end- ; company rankings and competitive landscapes for multinational and local manufacturers and suppliers; and analysis of latest industry developments, trends and regulatory changes.
Business Monitor International’s Romanian Automotives Report provides industry professionals and strategists, corporate analysts, auto associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Romanian automotives market.
Key Benefits of Report
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Benchmark BMI’s independent 5-year Automotives Industry forecasts on Romania to test other views – a key input for successful budgetary and planning in the Romanian Automotives market.
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Target Business Opportunities & Risks in the Romanian Automotives sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Romania .
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Exploit the Latest Competitive Romanian Automotives Intelligence & company SWOTS on your competitors and peers through company rankings by production, sales, market share and ownership structure – includes multi national and national companies in Romania .
Coverage
Executive Summary & Swot Analysis
Summary of BMI’s key industry forecasts and trend analysis, and commentary on key company and industry headline events. Collection of SWOT studies on local automotives market, economy and business environment.
Regional Overview
Cross-border analysis on the structure, size and value of the automotives sector, including comparative historical data and forecasts on the region’s sales and production figures.
Business Environment Rankings
Comparative guide to the region’s business environment, ranking of the regional markets by CBU Output Growth, Vehicle Penetration Potential, Regulation, Market Competition, Economics Risk and Politics Risk. The rankings table provides BMI’s view on the competitiveness of the regional markets.
Market Overview
Outlook of local market, commenting on its structure, size and value.
BMI 5-Year Industry Forecast
Historic data series and 5-year forecasts to end- for all key industry indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including: Total production value (US$bn); total production of units; production by vehicle-type, including cars, commercial vehicles, trucks and buses; total sales value (US$bn); sales by vehicle-type, including passenger cars and commercial vehicles (vans and microbuses, pickups, trucks and buses, 4 wheel drive); total exports by value (US$bn) and by units; total imports by value (US$bn) and by units; contribution to GDP; employment in industry.
BMI 5-Year Macroeconomic Forecast
BMI forecasts for all headline macroeconomic indicators, including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.
Competitive Landscape
Comparative company analyses and rankings by production, sales, % market share, employees, registration date and ownership structure.
Company Profiles & SWOTS
Company profiles, including SWOT (Strengths, Weaknesses, Opportunities & Threats)analyses, fully researched senior executives and full contact details, business activity, leading products and services.
Executive Summary
The Romanian automotive market and industry have experienced an abrupt slowdown following the international credit crunch. The third and fourth quarters of 2008 saw a fall in automotive sales growth, which markedly worsened in Q109, according to the Automotive Manufacturers and Importers Association (APIA). The decline in domestic car sales was marginally offset by a rise in the commercial vehicle segment. The slump in domestic sales was related to the introduction of the new environment tax, as well as restrictions on credit. Overall automotive sales in 2008 fell to 324,080 units in total, representing a fall of 11.7% year-on-year (y-o-y), with car sales down 14.1% while commercial vehicle sales rose by 2.0%. The decline has been caused by a moderation in economic growth and a reduction in the availability of credit, feeding into the performance of the country’s automotive industry. Nevertheless, export sales increased some 26% in 2008, buoyed somewhat unexpectedly by sharp increases in sales to Germany, Italy and other West European markets.
Despite a depressed local market, automotive production managed to strengthen slightly in 2008. Overall output was up 1.5% y-o-y to 245,308 units, car output was down 1.3% to 231,056 units, but commercial vehicles were up 87.4% to 14,241 units. Automotive growth is lower than the 13.2% recorded for the whole of 2007 as Renault’s Romanian subsidiary Automobile Dacia approaches full capacity. This modest growth was due to the rise in exports counterbalancing the sudden decline in domestic sales. Nevertheless, the speed of the slowdown has been such that the outlook for 2009 is not at all promising.
There are pressures facing Dacia in terms of rising wage costs and the effect of medium-term appreciation of the leu on prices on export markets. Even so, the Romanian automotive industry will be boosted by planned capacity expansion over the next five years. Renault is aiming to boost annual production capacity at Pitesti from 350,000 units in 2008 to 400,000 units in 2009. Renault is hoping to launch the new Mégane in Romania in 2009, followed by the Laguna Coupé. The company has so far relied on its existing models, such as the Symbol and the Mégane Sedan, for most of its sales increase.
Operating as a wholly imported brand in Romania, Renault sold 32,308 vehicles in 2007, giving it a market share of 9.2%. However, a 30% y-o-y decline in sales to 22,073 units brought the manufacturer’s market share down to 7.1% in 2008. As such, the commercial manager for Renault Romania, Jacques Daniel, revealed that the company is looking to achieve an 8% market share in Romania, although it has not revealed any sales target for this year.
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