Invicta watches date from 1837 when they were designed by Raphael Picard of the Swiss community of La Chaux-de-fonds. The name actually means invincible and was chosen to describe the watches’ durability. Picard’s goal was to create a watch highly respected everywhere, made in Switzerland, and at a price that would make it affordable for most people. The company has made Picard’s envisioned watches combining quality and affordability for more than 150 years.

In the mid-20th Century, Timex and Casio moved into the market niche previously dominated by Invicta. After the newcomers introduced quartz movements, Invicta mens watch could not compete with them and it closed down for a time. Invicta’s fate was reversed in 1991, when Invicta family members restarted the company. They have retained private ownership and operation of the new Invicta Watch Group. The Invicta mens diamond watch currently is considered the fastest growing timepiece for men worldwide.

S. Coifman is one of five distinctive brands manufactured by Invicta. All have distinctive looks at affordable prices. Coifman offers a variety of styles that appeal to many tastes. These watches are produced in stainless steel, silver, or gold fitted with metal or leather bands that are adjustable. The watches show seconds, minutes and hours, and have subdials. The crystal watches are also resistant to water damage.

The Activia brand is of higher quality than Coifman but is still available at reasonable prices. Activia produces quartz watches in gold- or silver-tone with either adjustable or buckle bands. They are usually available for less than 100 dollars in either traditional clock or digital styles. Children’s watches are also manufactured by Activia in a variety of designs and colors. These timepieces are sturdy enough to survive most tough conditions to which children’s wear are often exposed.

The Potger-Pietri has the reputation of being one of the hardest to destroy watches in the world. A Potger-Pietri watch was recovered from beneath the rubble of a building that had stood eight stories tall before being destroyed by an earthquake. Despite the trauma the watch had been through it was still functioning pefectly. The incident led to the production of a design titled The Earthquake Watch. It is fabricated of various metals and sells for as little as $200.

Poseidon is specifically made for the active, adventurous user. Some take pressure at 165 feet and still retain their water resistance. Watch faces are manufactured of crystal, a mineral, instead of glass or plastic. They are fitted with backings made of stainless steel and are available with comfortable buckle strap or expandable stainless steel bands. Many models have a price tag of less than $100.

Because of their various lines, Invicta probably has the right watch for your taste and budget.