The Channel Metrics briefing about credit cards is the most detailed and up-to-date guide to distribution trends in credit cards in the UK available on a published basis. It analyses: how consumers acquire credit cards – e.g. online, telephone, post or in person; from whom they acquire them – e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them – i.e. how many consumers acquired credit cards in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2005 and 2007 to show trends over time.

Table of Contents:

0.0 EXECUTIVE SUMMARY
1.0 INTRODUCTION
Research rationale
A number of motivating factors underpin the Channel Metrics report and series of briefings .
Updating the results from the 2005 and 2007 surveys
Analysis of consumers making an active distribution choice
Analysis of consumers purchasing or taking out financial services in prior years
Analysis of distribution interfaces
Analysis of specific distribution channels
Expanding upon the results from the 2005 and 2007 surveys
Finaccord   .
Channel Metrics briefings
Other UK consumer research publications
UK affinity and partnership marketing research publications
UK small business financial services research publications
2.0 ANALYSIS OF RESULTS
Introduction
Option for customised data analysis
Switching rates and brand new sales – 2009
Switching rates have fallen as lenders changed strategy in the recession
Distribution interfaces – 2009, 2007, 2005 and all previous buyers compared
Internet sales have levelled off, while the post is now the least important interface
Distribution channels – 2009, 2007, 2005 and all previous buyers compared
Overview
Non-financial commercial partners are neck-and-neck with financial partners, for the first time
Detailed analysis
Catalogue and other retailers distributed as many new cards as supermarkets in 2009
3.0 APPENDIX
Research sample and mechanics
Research methodology and structure

GRAPHICS / TABLES
The financial services distribution channel universe – specific distribution channels and distribution interfaces 6
% of consumers switching provider or acquiring credit cards for the first time, 2009 12
Analysis of distribution interfaces used for acquiring credit cards, 2009, 2007, 2005 and all previous years 14
Analysis of distribution interfaces used for acquiring credit cards, 2009, 2007, 2005 and all previous years (data) 15
Overview of distribution channels used for acquiring credit cards, 2009, 2007, 2005 and all previous years 17
Overview of distribution channels used for acquiring credit cards, 2009, 2007, 2005 and all previous years (data) 18
Comparison of main distribution channels used for acquiring credit cards, 2009 and all previous years 20
Detailed analysis of distribution channels used for acquiring credit cards, 2009, 2007, 2005 and all previous years
(data) 21
Sample breakdown by age group, household income band and geographical location 24

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