- Online leisure and unmanaged business bookings in France are projected to remain flat while the overall travel market contracts by -9%.
- In 2009, the online travel market represented 20-25% of total online sales in France.
- “Flight Tickets” were the travel category most purchased online in 2009, followed by “Hotel or Club”.
- In the fourth quarter of 2009, Expedia was replaced by Opodo within the Top 5 ranking, reaching 1.6 million unique visitors.
- Easyvoyage plans to reach revenues of EUR 21 million in 2010, up from EUR 17 million in 2009.
Table of Contents:
1. Market
- Online Travel Market Trends; including Growth, in %, 2008-2009
- Online Share of the Travel Market, in %, 2008-2009
- Share of the Online Travel Market on total Online Sales, in %, 2009
- Online Travel Sales Growth, in %, 2009 vs. 2008, Q4 2009 vs. Q4 2008 & 2008 vs. 2007
- Online Travel Competition and Sales Channels
- Volume and Share of the French Online Travel Supplier Categories, in EUR billion and in %, 2008 & 2011f
- Share of direct Sales Channels on the Revenues of Tour Operators, including Online, in %, 2008-2009
2. Consumers
- Consumer Online Booking Patterns
- Main Sources of Travel Information (incl. Internet, Word-of-Mouth, Travel Guides, etc.), in %, 2009
- Reasons for planning Travel Online, in %, May 2010
- Sources of Information for Customers (incl. Internet, Friends, Print Media, etc.) before going into a Travel Agency, in %, 2009
- Share of Travelers who planned or booked their Holidays Online, in %, 2009
- Sales Channels used for researching and purchasing Travel Services, in % of Internet Users, October 2008-October 2009
- Travel Categories most purchased Online, in % of Internet Users, 2009
3. Competitors
- Top 5 Online Travel Sites, in millions of Unique Visitors, Q2 2009
- Top 5 Online Travel Sites, in millions of Unique Visitors, Q4 2009
- Facts about Govoyages.com; including Revenues, in EUR million, 2008-2009
- Facts about Easyvoyage.com; including Revenues, in EUR million, 2008-2010f
- Facts about Allinfrance.com; including Revenues, in EUR million, 2010-2011f
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