Market place Sahibinden.com, auction house Gittigidiyor.com and online multi-category retailer Hepsiburada.com are the three leading E-Commerce players in Turkey.
- Online multi-category retailer Hepsiburada.com reached revenues of USD 164 million in 2008.
- Markafoni.com, an online private shopping site founded in 2008, reached 430 thousand unique visitors from Turkey in April 2010
- Biletix.com, an online shop selling event tickets, had more than 1 million registered customers in 2008 and sells approximately 3.5 million tickets per year.
- Online food delivery Yemeksepeti.com currently works together with 3,500 member restaurants and gets more than 15 thousand daily orders from over 610 thousand registered customers.

2.) Structure of the Report
This report covers selected developments within the Turkish B2C E-Commerce market, as well as a ranking of the Top 100 B2C E-Commerce companies (incl. C2C).

• This report includes a ranking of the Top 100 E-Commerce companies in Turkey. The companies are ranked by the number of unique visitors from Turkey to the website in April 2010. Furthermore, Audience Reach is included – this represents the share of Internet users who visited the website in April 2010.

• The ranking includes
- Name of the Company
- Homepage
- Unique Visitors in Turkey
- Reach in Turkey
- Shareholder/Owner (if available)
- Business Model (Market Place/Platform, Multi-Category Retailer, Category Killer, Target Group Shop/ Product Range Shop, Auctions, Brand Shop, Discountshops, Private Shopping, Live Shopping, Mass Customization, Event Concepts, Co-Shopping, Intermediaries)
- Company Type (Internet Pure Player, Multi-Channel Catalog & Mail-Order Houses)
- Revenue (if available)
- Others (Selected News, Selected data on Products, Users and Customers, Date of Foundation)

• Some Market Places offering auctions are also included in this ranking. However, these market places offer B2C besides their C2C business.

Table of Contents:

1. B2C E-Commerce Market

- Development of Internet Users (million) and its Percentage of Country Population in Turkey, 2000-2009;
- Share of Internet Shoppers of Internet Users in Turkey, in %, 2008
- Top 15 Online Properties, ranked by total unique Visitors in Turkey (000), September 2009
- B2C E-Commerce Sales in Turkey, Volume of Transactions, in YTL billion, 2006-2009
- B2C E-Commerce Sales in Turkey, Volume of Transactions, in YTL million, 2009
- B2C E-Commerce Transactions in Turkey, Number of Transactions, 2006-2009
- B2C E-Commerce Transactions in Turkey, Number of Transactions, 2009
- Most popular Online Product Categories in Turkey, in %, 2008

2. B2C E-Commerce Players

- Overview: Top 100 E-Commerce Players in Turkey; ranked by unique Visitors, April 2010
- Rank 1: Sahibinden.com
- Rank 2: Gittigidiyor.com
- Rank 3: Hepsiburada.com
- Rank 4: Araba.com
- Rank 5: Arabam.com
- Rank 6: Cimri.com
- Rank 7: Elookat Seri Ilanlar
- Rank 8: Vatan Computer
- Rank 9: Markafoni.com
- Rank 10: TEKNOSA
- Rank 11 – Rank 100

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