Backlinking can be an effective tool, if you know how to do it properly. If you’re wondering how to backlink, want to learn what backlinks are, or want to know how you can use backlinks to improve seo, you’ve come to the right place. In this article I will explain some of the most basic elements of backlinks.
What is a backlink?
A backlink is a link to your site that is posted on another domain. For example, if you have a blog on wordpress.com and post a link to that blog on Snipsly.com, that is a backlink.
What can backlinks do?
Backlinks can help to build credibility for your posts or blogs. They indicate to both users and search engines that your posts are considered helpful and informative by another site, leading them to link to you. Backlinking is almost like a popularity contest—each backlink to your post or blog acts as a vote for your site, and the more “votes” you get, the higher your site will potentially rank in search engines.
Aside from building credibility for your post or blog, backlinks can also help to direct more traffic to your site. Backlinks almost act as little advertisements—they provide one more opportunity for users to come across your post.
Should I include backlinks to all of my posts, regardless of topic?
You may be inspired to include backlinks as much as possible, but it is important to remember that influential backlinks are relevant. This means that the topic of both your post and the site you are linking to should be similar. Some examples might include a movie review and a blog about movies, a post about a recipe and a site about cooking, a post about bankruptcy and a site for bankruptcy, etc.
Can backlinks be harmful to my posts or website?
Backlinks that are off-topic can negatively impact your site’s ranking on search engine results pages and confused your readers. An example of ineffective backlinks would be a post about cars that links to a blog about celebrity gossip. While you may have created both sites or posts and want to improve traffic to both, the disconnect can cause you to lose credibility with search engines.
There are also a number of backlinking programs, some of which can be harmful. If you offer to “trade links” with someone, meaning that they will link to your post and you will link to theirs, creating more backlinks for the both of you, you put yourself at risk of negatively impacting your SEO rankings. You want to ensure that you only link to sites that contain valuable content. Linking to a “unsavory” site—one that is known for spamming, providing inappropriate content, etc., can cause your search engine rankings to plummet. While you cannot be punished for who links to you (because it is essentially out of your control), you CAN be negatively impacted because of the type of sites or posts you link to.
Backlinks act as yet another way to build up the publicity and credibility of your post or blog. You can create backlinks to a blog or other sites on Snipsly, or vice-versa. Overall they can help in the development and building of visibility for your posts, blog, or websites. As you begin to become a backlink master, keep in mind the importance of linking to credible sites and having credible sites link to you.
It is important to remember that backlinks are not to be used in place of good content! Good content which includes relevant keywords should be your primary focus.
Once you feel as though you have a firm grasp of using keywords to help your Snipsly posts get noticed, consider using backlinks to create more potential value for your posts.