With the recovery of global economy, the world’s automobile industry which ever suffered a lot rebounds slowly. China has become the largest automobile market all over the world, and Chinese auto glass industry maintains quite a rapid growth. In a relative sense, glass industry is a mature and relatively stable sector. Glass, due to its fragility, is distributed by sales radium, for instance, around 200 km for the marketing of automotive glass.

There is a rather high concentration degree in global automotive glass market. Asahi Glass, a subsidiary of Mitsubishi Group, is the largest glass company around the globe. This is because of considerable output of Japanese automakers and peculiar closeness of Japanese companies. NSG ranks second from previously the eleventh by acquiring a British glass maker Pilkington, from which auto glass business of NSG is derived, but its operating efficiency still desires to be much improved, and it suffers heavy losses, even its sales revenue drops strikingly.

France-based Saint-Gobain ranks third, and it belongs to Top 500 in the world, with the annual revenue of nearly EUR40 billion, but its glass business only takes a small portion. Saint-Gobain cooperates with South Korean enterprises closely. The rapid development of Hyundai-KIA brings much sales revenue to Saint-Gobain. Next, the USA-based Guardian ranks fourth, and it is the third largest private company in the world, but with information rarely disclosed; Guardian seldom expands production and has not yet established any production base in China.

PPG ranks fifth, a well-known paint company in the world. In 2008, it got rid of its loss-making auto glass business, but it still holds 40% stake. Fuyao Group occupies a dominating position in China since its well-developed marketing network. Xinyi Glass focuses on export and after-sale market, and its OEM clients are mainly Chery and JAC. It is worth mentioning that the fifth largest glass company Taiwan Glass has invested US$120 million to establish an automotive glass production base in Yancheng with Kia recently.

According to the statistics released by the Ministry of Industry and Information Technology of the People’s Republic of China in December, 2009, China’s total mobile phone users reached 750 million, and 3G users 15 million in 2009. Almost all of the mobile phone users can be considered as potential users of mobile games.

In the entire mobile game industry, mobile online game characterizes great potentials. By the end of 2008, China had boasted of 117 million mobile netizens, and this figure increased to 233 million at the end of 2009, a 60.8% share of all Internet users.

19.3% of mobile netizens, a total of about 45 million people, plays mobile online games. But the number was only 23 million in June, 2009, which saw an increase of 96% in only half a year. With the popularization of 3G mobile phones and the increasing network access rate, mobile online games will win more users.

Early mobile games are mostly produced by Content Providers (CP) and then sold to value-added business service providers (SP) or mobile phone manufacturers (built-in). With the expansion of market scale and the brightening of market prospects, SP is growing aware of the importance of mobile game business and began to deepen co-operation with the CP. We believe that the inrush of SP in this market, the revenue from mobile games will increase by folds since SP’s strong channel capability, thus facilitating the overall development of mobile game market.

Through years of development, it is acknowledged in the industry that mobile games have huge market potential. A great number of new entrants marched into this field, and acquisition has come the key way to achieve rapid growth. They buyers, with great strength in capital and channel, will quickly improve the chain structure of mobile game industry.

Mobile game market is also risky. Numerous mobile phone models, functional differentiation, restrictions of mobile operators and high traffic charges, are all obstacles to the attempt of the users at mobile game.

The report gives an overview of mobile games and analyzes China’s mobile game industry structure, mobile game marketing, profit models, the development of mobile online games in 3G era, and the key mobile game makers in China, and so forth.

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