Good Content is Critical
A site with good content, regardless of its subject, is one that provides products or information that is useful or beneficial to users. A
good usable site will make it clear what information or content is available and at what price AND what is not available. A good usable
site should define clearly all subscription packages offered.
Ease of Access to Information
Good navigation, precise location indicators, secondary navigation, clear linked text and a well-organized structure all contribute to making information easy to find for a wide range of different users. Bearing in mind that many users are inexperienced, it may be
necessary to include explanations of things you consider selfexplanatory. For example, an inexperienced user may need an explanation of how to use a drop down menu. Remember, make it as easy as possible for people to use your website.
Quick Access to Information
This is the aim of the majority of web users. It can be broken into two important aspects:
Speed of Page Loading
This requires, in particular, attention to images to ensure they are properly optimized and do not excessively delay load time. It may also
mean breaking up long articles and ensuring that important content is at the top of the page where it will load first.
Speed of Access to Content
This is where the 3-click rule comes in – no important content should be more than 3 clicks from the home page. Some standards
even say that it should be no more than two clicks. One helpful way to speed access to content is to consider each type of user, select the content that they are most likely to be interested in and create links from the home page to one piece of content for each group. This will get them quickly to the appropriate part of the site.
Haqmani Z