The movie released December last year and still house full? No, we’re talking about the houses in India were really full when ‘3 Idiots’ was premiered on Indian television! How do we substantiate that? As per a recent survey of Television channel viewer ratin
3idoits
gs, the answer was incredible.
‘Three Idiots’ premiered on Sony Entertainment Channel on July 25th, exactly 8 months after the movie released. The rating for that particular night was 10.9 and according to television standards it is an amazing number. Not just that, the cumulative reach was 30.5 that makes it conclude that approximately every third home in India watched the movie and put their TV remote aside. No wonder, house full!
NEW DELHI: After taking the Bollywood box office by storm, Aamir Khan-starrer “3 Idiots” brought record television viewer ratings (TVRs) for Sony Entertainment channel when telecast last month.
The film, aired July 25, got 10.9 TVRs, catapulting the channel to the third position of Hindi general entertainment channels in India with 270 gross rating points, a statement from the channel said.
“As a company, we are committed to bringing the biggest and the best properties for our viewers. ’3 Idiots’ is a continuation of our commitment to this vision and we are delighted with the performance of the premiere telecast on Sony Entertainment Television,” said Manjit Singh, Multi Screen Media CEO.