Spotify was used as the social media platform to host an interactive audiobook story to promote the band Hurts’s debut album Happiness. This kind of nonlinear storytelling is reminiscent of a web video play produced by digital media artists Fifty Nine called Sweet Fanny Adams in Hyperspace Eden.

Social media platforms, like Spotify and YouTube, alongside digital media assets like podcasts, can be used to host this kind of content but there’s far more potential to be explored with the use of simple functionality, such as playlists, which are discussed in an article examining the above examples of social media storytelling and suggesting ways to develop this kind of content communication.