Introduction
The UK life and pension providers have realized the necessity of engaging with consumers and not just developing relationships with intermediaries in order to engage them with saving.
Scope
*Examines the current shape of consumers’ savings behavior and explore factors that are currently limiting this.
*Assesses strategies to combat barriers to save for investment policies and identifies consumer segments to target.
*Provides actionable points to help life and pension companies find innovative methods customer engagement to life-based savings.
Highlights
The life and pensions industry has recognized the need to engage with consumers. However, consumer attitudes are reflected in their purchasing decisions of life-based savings products and their behaviors have been affected by the conditions in the financial markets.
Reasons to Purchase
*Identify key consumer segments to target for life-based savings products.
*Access analyses documenting the trends behind consumer’ attitudes to saving.
*Provides actions points to aid strategic decision making based on the insights analyzed.
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