Introduction
This Westpac case study forms part of Datamonitor’s Financial Services Consumer Insights series, as part of which best practice in specific areas of FS are highlighted.
Scope
*This case study analyses the key successful elements in Westpac’s marketing and communication strategy
*The case study examines how the brand has developed to its current status and why it appeals to consumers so strongly
*Datamonitor’s Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies
Highlights
Westpac has embraced the concept of ‘togetherness’ at the top level through the offer of relationships with local bank mangers who are ‘real people’. This is strengthened by use of innovative technology such as social networking sites like Twitter, offering an additional platform for customers to raise concerns in a public community setting.
Reasons to Purchase
*Gain insight into the methods used by important industry players to give them a competitive edge
*Identify the implications of changing consumer behaviours
*Capitalize on the knowledge of experienced companies when entering a new niche or market
To know more about this report & to buy a copy please visit :
Contact us:
Vision Shopsters
Ph : 91-22-40583020
Emailid: marketing@visionshopsters.com
Website : www.visionshopsters.com