Since online video is continuing to increase in value, everyone is making an attempt to produce their own videos. Some are having success with it, and others are not. According to Patrick Starzan, the Vice President of Marketing of the popular comedy website Funny or Die, there are many mistakes that people are making with video on the Web. In order to improve your chances of becomng successful at producing videos that succeed read on.
The first mistake that people make is a matter of frequency, or more specifically, a lack of frequency. Many people only produce a couple of videos each month or less. Their audience does not know what to expect and the video producers are not able to learn from their mistakes. The more videos you produce the more comments you will receive and the more ways you will learn to improve
Having a video strategy, and consistently producing videos will help you learn what you’re doing right and wrong and also, to determine what the community wants.
The second mistake that people make in videos is that they don’t understand their target market. This is a big mistake because, if you don’t know your target market, then you can’t give them what they want. Do your research well and provide answers to peoples problems. Capture your target audiences attention and make them walk away with a benefit from your video
“You only have once or twice to make an impression on people,” Stazan says.
Your aim is to get the target audience to like the video and then share it with friends. The video needs to go viral. The more benefit it brings to the audience the better the response and the more you will develop loyalty for your sites
Thirdly, people make mistakes in the distribution of their video content. The idiom: “if you build it, they will come” is not true with online video. People often get so caught up in the creation of the content that they often forget to let the audience know about it. Using the many forms of Social Media and Social Bookmarking make sit easy to advertise your sites. Let your Marketing list know and your blog followers. Add a link when you post to forums. Your video needs to be seen by as many people as possible so that it does reach your target market and grow your membership.
Focus on building up your distribution channels through social media, newsletters, search, and your blog in order to get as many people to watch your videos as possible.
The future of online video, will have mobile phones and applications playing a large role. Content producers need to make sure that they are optimizing their videos for mobile apps. Make sure your websites and Videos are optimised for Mobile Phones. People are not carrying around Laptops to Browse the Web they are using their Phones. Get yourself in Position Now to take advantage of this growing market
Join The Fun Biz and upload your videos. Learn from the tips above and then put them into action in your videos