It is of a great importance to keep a shopper’s information safe while visiting an online store. Also, in helping the customer have a safer experience buying online will definitely help them to come back to make another purchase and eventually be an avid shopper. We constantly encounter news about people’s sensitive information being taken via an unsecured website. This is a challenge that is not to be taken lightly. Prioritizing in having a secure connection as the online shop is being develop it is essential to have an SSL or a Secure Socket Layer to keep everything safe and encrypted. It is an extra feature that webhosting companies offer which is crucial and essential. With also regular check-up of the sites security settings will keep the site safe for the users. There are companies that would verify and check if a website is secure. Today’s online shoppers are conscious, they usually look for a logo that say’s “verified or secure”. If we want to attract buyers we need to focus on security. As the customer fills their shopping cart, check out should be as simple as possible. Only the important information must be asked and we would not want our customer to get annoyed with dozens of questions. A hassle-free check out is a must in attracting returning customers. With the focus on the shopper’s security, this will be very helpful in gaining a positive feedback and a very good reputation for the business that they can be trusted.