According to the Isagenix website it is their intention to impact the health of the world. The Isagenix product line has three main divisions of cleaning, nutrition and skin care.

One of their more popular products is called Cleanse For Life and is marketed as a weight loss product with benefits for overall good health and increased energy levels. This comes in minimum quantities of two bottles (32 ounces each) and is intended to last for two days of your cleansing regimen. This would seem to be the main product recommended by Isagenix as part of their 30-day complete cleansing system. It is also sold as part of the accelerated nine day regimen, which claims an average weight loss of seven pounds during that time frame. There are a lot of meal replacement options shown in their product line as well.

One can purchase all the products the Isagenix website, and also through any one of a network of independent retailers. They have a business model which is similar to that of Avon’s.

Isagenix presents complete ingredient lists for all of its products. I’m not necessarily sold on the idea of all these pills and such being billed as the complete solution for weight loss. I’d put it there that most folks can find success by implementing a low calorie diet, regular cardiovascular exercise and a single, effective weight loss supplement, or even no weight-loss products at all. I hate to think just how many people are taking pills to lose weight without being certain of the possible effects, simply because they would like to look thinner.

The listed ingredients for the Cleanse for Life product are Pau d’Arco inner bark, Aloe Vera leaf, suma root, IsaLyte trace minerals, eleutherococcus senticosus root extract, fennel seed, burdock root, peppermint leaf, licorice root, choline bitartrate, inositol, betain HCL and I-methionine. Sometimes I get the impression that many of these companies just put items in their products with unusual names so that people have no idea what it does, or what it is supposed to do. As a kid I had dozens of Burdock growing right under the front steps. Never could have guessed it was helpful for weight loss. And I don’t know what any of this stuff is aside from peppermint and aloe vera. And if anyone comes near me with choline bitartrate they are going to get it!

I’m not aware of one thing on this list that stands out as an established, effective weight loss supplement. Although many of the components may be very healthy in other ways, It may be more effective to see a proven fat burner and appetite suppressant on the list for maximum loss of weight. Standard weight loss substances are noticeably missing from the above list.

I can go on for quite some time about the products as there are a lot to be inspected.

At first I began to review Isagenix only relative to someone’s ability to create a substantial income as an Isagenix retailer. I had a lot of trouble finding any solid numbers being provided by anyone out there who is really doing very well with it as a business.

Isagenix pays it’s retailers with a binary pay matrix. Only my least revered of all network marketing pay plans. I have never liked the idea of getting paid only on the smaller leg. It does force each member balance their downline but it also gives you a somewhat tiny percentage of net payout. In such a case, the company is only paying out on less than 50% of it’s revenue right off the bat. The Isagenix website specifies an average profit margin around 30%. So what one is really looking at in terms of income potential is having to sell tons and tons of product and recruit massively to even make any recruiting efforts worthwhile.

In the binary you have two legs under you which you add people to as your sponsor them. And you have to feed the new people you sponsor into the smaller leg because you are only getting commission on your lesser leg so you have to keep it balanced. Sometimes it’s hard to manage whom you are plugging in where in your downline and often makes it hard to predict the future production. But to put it simply, you will be earning few dollars each month, for each person, within your lesser leg.

My opinion it that, as a business opportunity, Isagenix will be best suited for folks who are using the products because they are getting results from them and believe in them and are not terribly concerned with making big time money, and maybe one who is more interested in getting products at the wholesale price and perhaps making a bit of extra cash here and there. But just evaluating it in terms of sheer income potential it doesn’t look to be very strong.

So there is a specific market for this company. I have known people who have been dedicated to companies similar to this, such as Shackley for 15+ years, and they may only make a few thousand or even a few hundred extra dollars per year doing it but they are happy with that. Too, for some people a business such as Isagenix can increase their social life. That’s why I’ve been in this industry for well over a decade.

To add, I would note, a product line such as this could be very conducive to a retail store-front. If you have a significant local population interested in wellness products, or if you control your own health food or grocery store then this could be a great way to market these types of products, in contrast to more traditional method of word of mouth. Needless to say, this would be almost wholly a retail sales strategy than a recruitment strategy.

I’m not personally involved with selling products for Isagenix and I am not a customer, not have I ever been.

I was only hoping to get more reality on the company and to make more sense out of the income opportunity side of this company from a third party standpoint.

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