Search engine spiders are easily drawn to websites with a lot of links pointed to it. The more links your website has, the more instances that search engine bots will visit your website. As a result, this will give you a chance to get better search engine rankings. As the bots continue to assess your website and you will prove that it has good content that is also relevant to the content of the sites that are linked to and it has linked to, the value of your site is bound to improve.

Before search engines used to be easy to go around with when it comes to link building. However, there are already algorithm changes in search engines that make them wiser in analyzing the links in websites. This is why you may now want to build permanent one way links over reciprocal links.

Here are two strong reasons why you should go for one way and permanent links over other types of links:

1. These are valuable links because they are unidirectional. Thus, they cannot be linked to any website that you do not like. You can still be in full control of how your links will be. This way, you can avoid being linked to low ranking websites.

2. They are more stable than other links. This is why they are even considered as permanent because they stay linked to your website for a long time. Moreover, they are good credibility boosters that will help improve your search engine rankings.