In an unprecedented move, Paramount’s Insurge Pictures will release an updated director’s fan cut of “Justin Bieber: Never Say Never” in a one-week exclusive run, beginning February 25.

Director Jon M. Chu’s updated “Justin Bieber: Never Say Never Director’s Fan Cut” will play only in 3D runs in the U.S. and Canada, replacing the original version. There will be 40 minutes of new footage.

Chu has trimmed 30 minutes of footage from the original “Never Say Never” to accommodate the additional scenes. Updated version runs 115 minutes, instead of the original running time of 105 minutes.

Move is designed to whip up renewed interest among Bieber’s diehard fans, and spark repeat viewing in the film’s third weekend in release. “Never Say Never” is already a financial success, having grossed $51.4 million in its first 11 days in release.