Gurus are those who have stayed online for a good portion of their time and so have learned quite of bit of how the internet works both in the sense of computer technical knowhow as well as how to use it as a tool to make money using the internet.
The internet can be harnessed to work for businesses great and small to assist business persons in their marketing activities both online and offline. It is in the online mode that issues about gurus come up, specifically when downloadable digital products are concerned.
At the start, the word guru simply means a person who is rather an expert, one who can be classified as well-versed in a particular subject and has applied himself to it as a preoccupation whether as a means of livelihood or just a hobby.
The internet has produced far too many experts in all phases of the technology. Nowadays, the place is full of those who are, or claim to be, masters of selling products on the internet. Learn more.In a good number of cases, these products are downloadable digital information, ebooks or even software, that is available to be used by the purchaser. In some cases, the buyer has the option to have it resold either as an affiliate seller or as owner of the same product but which is then rebranded with private labelling rights.
The guru enters into the picture basically as an email marketer. At other times, he pops up through Google ads but email seems to be the favorite vehicle. The customers are usually optin subscribers who are easily reached by the guru through his sequential emails.
A look at the guru’s product pages quickly shows a pattern in the guru system. The ad copy makes bold claims of having discovered a fantastic way to make huge commissions from Clickbank in just days, even hours of work, using a top secret script the guru has developed with the help of some expert friend, or another guru that’s he’s teamed-up with to bring the concept into a practical tool that any affliate can use to make thousands in similar earnings.
With video as modern advertising tool, the guru launches himself into a lengthy monologue about how he had been in the rut for some time back before he had developed the magic script living in a one-bedroom apartment he shared with someone, that he’d been driving an old beat-up car and constantly having stacks and stacks of bills to pay, and so on and on.
Sometimes the guru appears on the computer screen or just keeps on talking without appearing. It’s just text that accompanies his words.
As with most landing pages, the ad copy almost has the same features. The page set-up, color tone and background, font sizes and types, punctuation, are strikingly similar as if made by the same layout artist. The Clickbank statistics are predictable although the owners of the affiliate commissions are different people selling different products.
There is absolutely nothing wrong with any of this. And anyone could be misunderstood if the things discussed here are mistaken for a violation of the terms of service with Clickbank, which they are not. Webmasters can always outsource help from layout artists. And web designers happen to come from the same mold or mentality and know what patterns to use for maximum ad effect.
Some gurus vigorously assert that their program is for the newbie. Aside from that, they say that absolutely no experience is required to succeed, and yes, even if the customer is a complete neophyte and cannot distinguish between a mouse and a keypad.
There’s also another favorite selling point the skilled guru likes to exploit, which is, that the customer needs no website or product of his own. And finally, that the customer need not do anything else; no recruiting or promoting or signing up with programs to complete the set-up.
It is the part which says “no MLMs”, “no recruiting,” “no promoting” etc. that the guru is largely misunderstood when the customer rushes and goes ahead to buy his product and then afterwards does completely nothing with it believing that online riches will follow automatically with no traffic generation effort on his part only because he has taken to mean “no recruiting” to be the same thing as “no selling”.
In this situation it is apparent that the customer has been misled into believing–erroneously of course–that he will not have to do some active selling that would require an aggressive campaign aimed at conversion when in reality the warning had probably only meant that the program had nothing to with listbuilding or recruiting for group mailing lists or other memberships but that active selling had nonetheless to be done by some means such as through Google ad words, pay-per-click, paid-to-click or other, to precisely produce sales and make money for him.
For how else can one make money with an idle program? Learn more: