Toyota Motor Corporation, commonly known as Toyota is a multinational car making company based in Japan had recently made an announcement that Toyota Motors is all set and will launch its most awaited car Toyota Etios Liva on the 27th June 2011 in Delhi. Earlier this launch was scheduled in April but due to the earthquake followed by Tsunami in the home town Japan, Toyota had to defer the launch from April to June. The decision was taken to reduce the long waiting period resulting from the overwhelming response received for the Toyota Etios.
Toyota Motors is looking to do dirty deeds in the highly popular premium hatchback car segment with Toyota Etios Liva in India. This all new hatchback car is designed specially keeping youth in mind and its very stylish in appearance and look marvelous. U shaped grill on its face looks pretty having its emblem in the center. Head lamps and fog lamps add even more beauty for its exterior. Well speaking on Toyota Etios Liva’s interiors it looks awesome. It will have some common interior features like, AC, power windows, power steering with adjustment, remote central locking, Dash integrated music system; Steering mounted audio controls, Rear defogger, Rear wiper/washer, etc
It is expected that Toyota Etios Liva price will starts from Rs 4.5 lakh and goes up to Rs 5.5 lakh for its top variant. It seems from this that Etios Liva is all set to give a hard competition to the other car makers in this hatchback car segment like recently launched Honda Brio, Volkswagen Polo, Hyundai i10, Chevrolet Beat and Maruti Swift. As car is designed while keeping in min the young guns of India Toyota is applying fun filled activities as their marketing strategy in India. Under the hood of their strategy, the show show stopper is the TV ad campaign, which will feature music composed by the music maestro A.R. Rehman.
Toyota Etios Liva was first showcased at the Auto Expo at Delhi which was held in last year in 2010. The company is also planning to export Liva to countries like South America, Russia and many other countries around the world.
DMD Marketing, Toyota Kirloskar Motor, Sandeep Singh comments that Toyota is very high in spirits to announce the entry into premium hatchback car segment with its new hatchback Toyota Etios Liva. The recently launched sedan Toyota Etios has been overwhelmed by the Indian customers. Toyota Etios Liva has delivered a more than 20,000 cars in India till date.
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