Toyota Motors have finally launched their much awaited Toyota Etios Liva in the Indian market. The car was launched at The Grand Hotel, Nelson Mandela Road, Vasant Kunj in New Delhi at 11:00 AM. Toyota with the launch of this car has made their entry in the highly popular premium hatchback segment in India.

The car was earlier supposed to be launched in the month of April but it was delayed to June. This was done to reduce the long waiting period resulting from the amazing response for the Toyota Etios sedan.

Tagged – ‘Q Class Hatch’ the Japanese car maker Toyota India has plundered into the highly popular hatchback segment. Etios Liva will be available in four variants, J, G, V and VX.

Earlier Mr.Sandeep Singh, DMD Marketing, Toyota Kirloskar Motor said that they got a wonderful response for their Toyota Etios. He claimed that they had delivered 20,000 cars on date, and did every possible thing that they could have in order to reduce the waiting period to less than 1 month. He also added by saying that that the company expects the same response from the people for their new Toyota Etios Liva.

Toyota Etios Liva launch had now added one more option for the Indian car buyers in the hatchback segment. Toyota launching their car at such low price would surely force other car makers to think about lowering their car prices.

This new car by Toyota Motors at such low price will surely give a tough competition to the other premium hatchback cars like Maruti Swift, Volkswagen Polo, Hyundai i20, Skoda Fabia and Fiat Punto which are tagged with a starting price of Rs 4.3 lakh and go up to Rs 8 lakh, depending on the variants.

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