Copy-writing is an essential skill if you desire to be successful in an online business.  There may not be a need for “over the top” salesmanship (like a sleazy used car dealer).  But at some point or another you will need to sell:  whether you are selling a product, a blog, a brand or your own work.

The thing that works in sales is good copywriting.  This is something akin to…but completely different from good writing.

A great way to improve copywriting and headline writing skills is to create a killer swipe file.  This swipe file will guide you in the use of effective copywriting.

Using these swipe files is not about plagiarizing the source material but using it for inspiration.