The ice cream industry is a competitive one. It’s a game of finding the best spot, and showing a bit of creativity always goes down well too.

With such talent and a bit of charm people will stop by our local ice cream man just for a chat – particularly those of a female persuasion – and in doing so they’ll usually be convinced enough to buy something.

Ice cream men of Britain: listen up, get it right and you can do well. More often than not if people are talking about you then you’ve made them happy. And if you’re making people happy then you’re doing a pretty good job indeed.

——————————————————

Having said that, this afternoon we were treated to an unseasonable bit of October sun. But where was the ice cream man when we needed him?

I would like to suggest we launch a come-to-you ice cream service. Quite simply, you phone a number and an ice cream man comes to you. He is the one with the car after all, so it makes sense. At the very least there should a phone app telling you where your nearest ice cream man is!

If I were a supplier of ice cream, I would bring the business into the 21st century with a faster van, better music and a wider variety of goods. And I’d do by business by Twitter.

I write all sorts of absolute tosh. Here’s some more of it.