One of the problems that a small business often encounters is that they have a very small budget left over for advertising. Considering the methods to advertise many of them are quite expensive. Buying airtime on a radio or even buying TV ads are prohibitively expensive and often way beyond a small business budget. The same is true for magazine ads especially full color and full page ads. So what can a small business do? Use various types of printed labels. This type of advertising can be created in many different forms which will also fit well within your small business budget. Another issue for a small business is that consumer printing ink costs more than foreign oil so third party printing makes a lot of dollars and sense.
1) Static Cling Labels
This is the type of printed labels which appear to automatically stick to a window or a metal base. They can be created in many different shapes and you will also have a choice of the static cling material color with choices of printing ink colors for your design choices. They make excellent advertising tools because if you have chosen an eye catching design your customers and prospective customers will gladly stick them up on a fridge door or other surface which they will cling to, thus hanging there doing your advertising.
2) Bumper Stickers
This is another form of business advertising which makes a lot of sense. If you go online and look at various printed labels websites you can find competitively priced bumper stickers which will be similar to vinyl banners in that everywhere that particular vehicle bumper travels so will you advertising message. When you order these in bulk to give them out to your customers you will be engaging in inexpensive advertising.
3) Coupon Labels
This is a rather cool form of printed labels which make an excellent advertising format that is also inexpensive for a small business to use. Coupon labels are generally created using a paper based material. They may include your product advertising plus a preprinted barcode which will allow a cash register to automatically record the discount that the coupon carries. This is a way to offer something off or a discount on a product which gets the customers attention so they head to a store to use it.
4) Self Adhesive Labels
Self adhesive labels are a form of printed labels that you certainly can use for small business advertising. Since they can be created using your slogan or a business logo you can offer them at your sales counter or include them in the packaging when you ship that product to the customer. If they are eye appealing they will be put on a flat surface where they can be admired.
5) Custom Shipping Labels
This is another easy way to advertise your small business on a small budget. You do have to have accurate addresses to get a package delivered so why not create custom labels as your shipping labels?