Gold has a long standing tradition as money. Over the last several thousand years it has been coveted and, used as a currency. In modern times the main appeal of gold is as a store of value. While fiat currencies continue to waver and lose value the yellow metal only goes up in price. This ability to maintain its purchasing power is one of the main factors contributing to gold’s continued strength.

An ever increasing number of investors are purchasing gold in an attempt to hedge against inflation.