Business cards are one of the most useful items to print if you have just started a business venture. Your cards can represent you and your business more than any other printed marketing materials. This is why it is only wise that you carefully design your cards and have a commercial printing shop print it for you. With well designed and professionally printed high quality business cards, you are giving yourself an edge over the competition.
But going to the printer, here are some tips that you’ll find useful in preparing your business card design for printing:
Choosing the size
Sticking to the standard business card size of 3.5 x 2 inches is always a good idea. While trying out a larger size may get your cards to be easily noticed, you should also consider the fact that most people prefer to keep business cards inside their wallets.
Deciding on the text size
This is a very important consideration in designing business cards. Text size is crucial to the card’s readability – make it too small and your clients will have to struggle in trying to read the details; make it too large and you run the risk of creating a cluttered look. The ideal size would 6 points. Your name should be prominently displayed than the address and contact information so make it 1/2 points bigger or better yet, put the text in bold.
Ensure that all the details are readable
Color business card printing is a great option to increase your chances of getting noticed. However, make sure that the color of your text should be a good contrast to the card’s background color. Otherwise, prospective customers might have a hard time reading your contact information and if they get frustrated, they might just toss your card away.
Putting the logo
The logo should be measured about 12 points or around 4 cm wide and 1 cm high. Avoid using standard clip art for your logo, it will only make you look amateurish. Instead, have one professionally-made by a graphics designer.
Check the proofs
Most print shops provide print proofs free of charge before proceeding to print the final product. So take advantage of this service to make sure you that you didn’t miss out on any errors. In checking your business card details and design layout, one great alternative is to print a sample using your desktop printer.
Keep your design simple
Keeping it simple is a good rule of thumb to follow. Most of time, a simple design is more appealing than those that are too complex. It makes your business cards look clean and easily readable.
Your business cards are important to your marketing and networking efforts. Done properly, your cards can help you leave a positive first impression and attract new customers and/or partners. So make sure that you have checked every detail before printing a batch of business cards. If ever you hit a snag in creating your card design, just remember the tips above.
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