Today’s generation hardly recognizes life without a mobile phone. The definition of a phone however has changed substantially from a device used primarily for making and receiving calls to a device that integrates telephone, camera, media player and computer. Internet on the mobile phone is as commonplace as a cell phone is today, and especially with technologies such as 3G and 4G more and more number of people are using the internet on the go. Infact statistics show that close to 90% of people between the ages of 14 and 40 use internets on their cell phone.
At this rate it is essential for any business to have specifically designed mobile websites. Most websites that are designed for computers cannot be properly viewed on the mobile and as a result if any potential customer is trying to check the company online, he soon gets bored or lost and leaves. The company consequently loses huge amounts of business owing to the lack of a mobile website. This is especially true for financial planners and insurance brokers. The key reason being that most of the target group for these professionals are people who have established themselves enough and are looking for potential good investments and professionals who could advise them on the same. They would mostly possess high end phones and are technically savvy and mostly access the internet on the phone in between their busy schedules. Forecasts say that 35% of the global workforce will be mobile by 2013. It would be of immense benefit to these professionals to have a presence online especially in the form of mobile sites.
The fact that holds most of these professionals back from doing so is the lack of technical know how. A lot of times so happens that one gets a reference for a financial planner, or an insurance broker, and tries to check him out online, but is unable to. Simple mobile websites solve this problem. Even if all the information is not given on the mobile website, since screen space is limited hence space should be used optimally, by providing the key information that a prospective customer will need to connect with them, like information on the advisor/company, products/services provided, customer testimonials, contact information etc. One could also take advantage of the latest technologies like 3G and 4G to add videos/audios to the mobile sites. Moreover mobile websites are not very expensive to set up with a monthly hosting amount.
There are several advantages of having a mobile website. Not only that most people are nowadays accessing the internet through mobiles, but also that mobile sites load faster and can be navigated easily since most high end mobiles come with big screens. Moreover, more than 78% of their target audience relies on information available online in the form of reviews and customer testimonials than television commercials or print advertising. Especially thanks to the advent and reach of social media, more than 70% of the world’s population now has an opinion that now can be heard and is followed up upon. So most professionals make decisions based on online information and share it on the social network, where their activity is often replicated by many others. Thus it is essential, in today’s mobile world, for all insurance brokers, finance planners and other professionals to have a strong internet and mobile presence.
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