January 24, 2012, according to the latest survey report from famous PewResearchCenter recently, the users of tablets and e-book reader in United States have nearly doubled from middle December 2011 to January 2012.

Pew research shows that tablets and e-book readers are the most popular 2011 Christmas gift. According to the e-book publishers, said book sales in the period after Christmas sales increased substantially. It is said that after Christmas 2010, there have been similar to the phenomenon of e-book sales soaring.

Survey found that from mid-December to early January, with consumer tablet proportion of U.S. adults increased from 10% to 19%, compared with e-book reader products, the proportion of consumers of American adults has nearly doubled . In mid-2011 to the fall, tablet PCs and e-book reader sales have been no improvement.

According to statistics, the number of Tablets users the fastest-growing populations are mostly highly educated, earning more than $ 75,000 family. Now, almost a third of education at the university of U.S. consumers already have a Tablet PC.

The survey also finds that female consumers of e-book reader consumption are more than male consumers. This is the number of female consumers to purchase books for kindle fire, iPad and other braches are more than men, which is consistent with the findings.

Pew conducted a survey from November 2011 to December of 2986 over the age of 16 (including 16-year-old) adult consumer survey conducted in January this year and for 2008 more than 18 years of age (including 18 years of age) of adult consumers. Both surveys rate plus or minus the sampling error of less than 2%.

Barnes & Noble and Amazon had a lot of publicity at the end of 2011 holiday season for their products including free Nook ebook downloads and Kindle Fire books. While many consumers choose the $ 500 Apple iPad, but Amazon and Barnes & Boble Tablet is priced at only $ 250, is clearly more attractive to consumers, and even some black and white version of the e-book reader with low price to 150 dollars.

Internet and American Life Project director LeeRainie said: “The publishers have done a lot in the promotion of e-books work, application software developers have developed a growing number of Tablet software tools, libraries and technology companies to borrow e-books become more convenient and easy, ecosystems around these products has grown into a valuable market. ”

Yes, among those Tablets, Apple’s iPad is no doubt one of the most significant e-book readers. And according to the Strategy Analytics, iPad accounts for 58% market share in the end of 2011. With the built-in iBookstore, customers can have the wide choice what they like and read on iBooks and easily learn how to transfer ebooks to iPad from other computers.