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clearpath has written 75 articles so far, you can find them below.
Crunching Numbers: Measuring ROI and Conversions
The point of any advertising campaign is to return more money than was invested. If advertising costs more than the profits the advertising creates and has no potential to increase, than the wrong forms of advertising are being utilized. Advertising has the distinct benefit of attracting visitors to a website with very minimal effort. Advertising Read More… »
Posted January 20, 2011 at 4:43 am no comments
Blogs
The word “blog” is a shortened form of the phrase “web log.” A blog is a website that uses an array of time-stamped and categorized “posts”, generally placed in date order, to allow users to read a wide variety of articles and other informational posts. Most Internet users are probably already familiar with many blogs Read More… »
Posted January 20, 2011 at 1:29 am no comments
Benefits of PPC
Aside from increased visibility and the ability to pay only for users who actually view a website, PPC has several other unique benefits. Rapid results: Organic SEO practices can take some time to yield results because an improvement in ranking will not occur until after the search engine spiders crawl the website again. A PPC Read More… »
Posted January 19, 2011 at 7:01 am no comments
Online Press Release Services
In order to fully utilize the benefits of online press releases, using an online press release service is an excellent marketing tool. These companies distribute press releases to the media in order to maximize the distribution of the information. There are many online press release services, and each is unique in its cost, offered services, Read More… »
Posted January 19, 2011 at 6:40 am no comments
Online Press Releases
Today’s press releases – in addition to direct website access – reach the public through news distribution wires. News distribution wires provide marketing services for press releases. Examples of these distribution wires are 24-7pressrelease.com, U.S. Newswire, PRWeb, PrimeNewswire, Market Wire, and Business Wire. These wires utilize RSS feed, keyword optimization, social media tagging, and several Read More… »
Posted January 19, 2011 at 6:39 am no comments
Open Access and Sharing
One of the reasons that Web 2.0 is considerably improving the experience for the user is that the emphasis of Web 2.0 is making content highly accessible. Also, Web 2.0 is encouraging sharing among users, further solidifying the social nature of these new Web applications. What Web marketers have discovered over the years is that Read More… »
Posted January 19, 2011 at 6:37 am no comments
Navigation
If a user can’t get around a site easily, that user has absolutely no reason to stay. Poor navigation will reduce the number of visitors pretty severely and frustrate the users who do stay. Navigation is the system that the visitor uses to get from one place to the next on a website. Some examples Read More… »
Posted January 19, 2011 at 6:36 am no comments
Marketing with eZines
Next to newsletters, eZines are considered to be the cheapest and most effective avenue for online advertising. Basically, an eZine is an electronic magazine. Like editors of a printed publication, eZines creators sell advertising space. Other than the cost of the ad space, eZine ads are free and easy to create – and marketers can Read More… »
Posted January 19, 2011 at 6:32 am no comments
HTML Tags
Viewing HTML code is helpful for understanding the concepts in this section. The screenshot on the following page depicts selected HTML code for the website Amazon.com, the code that’s most important for the purposes of SEO. See the Code for Yourself x For SEO purposes, the most important elements of the code are the meta Read More… »
Posted January 19, 2011 at 5:52 am no comments
Innovative Software
When the term “Web 2.0” was coined, the emphasis of the term wasn’t the Internet or even existing movements on the Internet, but more the software used online that would eventually drive the Web 2.0 movement. Without software, there would be no Web 2.0. New and innovative software is crucial for the development of more Read More… »
Posted January 19, 2011 at 5:51 am no comments