One of the main reasons why there are many people who do not prefer custom mouthguards is the fact that it is more costly than the other kinds of mouthguards. However, what they don’t seem to realize is that the money that they are going to spend on these types of mouthguards are definitely worth Read More… »
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» The value of social media marketing
Presently, social media marketing is a valuable tool in this digital age. Nevertheless,it uses concepts from traditional marketing. In regular marketing, marketing communications is very important in delivering effective messages to the audience as well as maintaining a good image. The typical components of the promotional mix like public relations, direct marketing, advertising, personal selling, Read More… »
» The value of social marketing strategies for a health campaign
Ever since social marketing theory was introduced by Kotler and Zaltzmann, several government agencies have created public campaigns using social marketing strategies. Furthermore, NGOS and educational institutions have formulated their social marketing strategies that would primarily influence action to a targeted group of the population. Presently, one of the most usual practice by organizations and Read More… »
» The value of commmunity based social marketing
Ever since the social marketing theory was formally introduced to society by Kotler during the 70s, nations, government agencies, NGOS, private institutions, as well as communities liked the concept and uniquely applied them to create advocacy over an issue.There are many pressing issues that citizens can participate in to seek solutions in their communities. Why Read More… »
» The power of social web marketing
These days, the landscape of marketing has changed especially with the advent of web 2.0 technologies. For more than five decades, marketing was done in the real world where companies spent for public advertisements on movies, radio commercials, television and billboards. Preparation of such ads requires tedious preparation as talents, sounds and effects are needed. Read More… »
» The good promotion: social marketing campaigns
Everyday, people all over the world experience a barrage of media campaigns that promote a certain product or service that could possibly make them feel younger, happier, healthier or even sexier than the rest of humanity. From beauty products to massage services, the media proclaims that having or owning such products means quality life. However, Read More… »
» The age of social marketing advertising
With advent of web 2.0 technologies, millions of people benefit from the Internet for selling or buying purposes. Digital goods and services can be easily transacted online as millions of people go shopping on Ebay and use online payment processors like Paypal, swreg or Moneybookers to get their sweet goodies from online sellers. This makes Read More… »
» Practical use of Social Marketing Theory
Consumer behavior has always been the focus of most companies since they need to know what the consumer needs. Several marketing theories have been conceptualized but nothing seems to be similar to the concept of social marketing theory. The National Social Marketing Centre (2006) came up with the concept that social marketing is an application Read More… »
» Components of a social marketing plan
These days, there are many types of advocacies around the world that millions of people can choose from. Whether it’s global warming or promoting awareness about breast cancer, the important thing is to be concerned. Just like the case of students, they are asked to draft their own social marketing plan for a simple project. Read More… »
» Elements of Social Marketing Training
These days, social marketing has become a very effective vehicle in reaching out to the public. With several pressing issues ranging from waste recycling to preventing AIDS, the authorities as well as other institutions must find ways to create awareness and advocacy over these urgent matters. A significant reduction in smoking habit among the general Read More… »